CamTAD: New Corporate Identity & Website

Case Study: CamTAD Website and Corporate Identity

Introduction

Client: CamTAD
Project Name: Phase 1 Website and Corporate Identity
Industry: Hearing Support Charity
Location: Derby, UK

Overview

CamTAD, a hearing support charity supported by the NHS, offers advice, signposting services, equipment supply and maintenance, and personal engagement for those with hearing loss and their families. With offices inside the Hospital on London Road, Derby, CamTAD provides essential services to the community. Recognising the importance of supporting the trustees and volunteers who run CamTAD, Isoblue was approached to create a new website and resolve technical issues with their domain name. Additionally, Isoblue volunteered to refresh CamTAD's corporate identity.

Objectives

1. Develop a new website and resolve domain issues.
2. Stabilise and enhance CamTAD’s online presence.
3. Implement a platform for future growth and functionality.

Challenges

• Technical Issues: Resolving existing domain name problems.
• Volunteer Support: Assisting trustees and volunteers in implementing necessary changes.
• Corporate Identity: Refreshing the corporate identity to align with the new website.

Solution

Technology Used:

• Squarespace

Services Provided:

• Domain Registration: Registered a new domain name and connected it to the new website.
• Corporate Identity Refresh: Volunteered to create a new corporate identity for CamTAD.
• Website Development: Built a new website on Squarespace to ensure stability and prepare for future growth.
• Implementation: Deployed the website with a focus on flexibility and scalability.

Results

• Stabilised Online Presence: Provided a stable and robust online presence for CamTAD.
• Enhanced Corporate Identity: Refreshed corporate branding to enhance CamTAD's professional appeal.
• Foundation for Growth: Implemented a flexible and powerful platform (Squarespace) to support future growth and functionality.

Impact

The project provided CamTAD with a stabilised and enhanced online presence, ensuring they could effectively support and engage with their community. The refreshed corporate identity and new website on Squarespace set a strong foundation for future growth, enabling CamTAD to further leverage online services to better serve their clients. Importantly, Isoblue supported the trustees and volunteers throughout the process, recognising their crucial role in delivering the necessary changes.

Conclusion

Phase 1 project for CamTAD showcases our ability to resolve technical issues, refresh corporate identity, and build a robust online presence. By leveraging the flexibility and power of Squarespace, we ensured CamTAD is well-positioned for future growth and continued support of those with hearing loss. Our support for the dedicated trustees and volunteers was essential in achieving these outcomes.