OLT: Brand refresh and Tactical Sales Support

Case Study: OLT Tactical Sales Support Microsite

Introduction

Client: OLT Online Training
Project Name: Tactical Sales Support Microsite
Industry: Educational Training

Overview

OLT engaged Isoblue to refresh their corporate identity and develop a tactical sales support website. The aim was to improve sales value and volume. The approach was to assist their team of educational psychologists in communicating specific messages to various stakeholders in the decision-making process, including Local Education Authorities, SEND departments, and schools. This project demonstrates our ability to enhance corporate branding and create tailored solutions that address specific business needs without risk exposure or compromising existing products and services.

Objectives

1. Refresh corporate branding and develop a targeted sales support website. To support direct sales and increase turnover.
2. Provide a dedicated sales platform for the sales team to engage stakeholders effectively.
3. Implement a standalone microsite to support the sales effort and validate the approach.

Challenges

• Diverse Stakeholders: Communicating effectively with Local Education Authorities, SEND departments, and school teams.
• Integration: Creating a seamless experience that aligns with the refreshed corporate identity.
• Platform Selection: Choosing a platform that offers rapid development, flexibility, and extensive integration opportunities.

Solution

Technology Used:

• Squarespace

Services Provided:

• Corporate Branding Refresh: Updating the corporate identity to align with current market expectations.
• Microsite Development: Building a standalone tactical microsite on Squarespace.
• Platform Selection: Choosing Squarespace for its speed of development, flexibility, integration potential, and robust commercial features.
• Implementation: Developing and launching the microsite to support sales efforts.
• Knowledge Security: Leveraging the established nature of Squarespace and its large support community.

Results

• Refreshed Corporate Branding: Enhanced the visual and professional appeal of OLT Online Training.
• Standalone Microsite: A dedicated platform to support the sales team in communicating with stakeholders.
• Validated Approach: Enabled the sales team to exemplify and validate their approach without risk exposure.

Impact

The project has provided OLT Online Training with a refreshed corporate identity and a dedicated, tactical sales support microsite. The use of Squarespace ensured rapid development and deployment, while its flexibility and integration potential supported a wide range of sales activities. The mature nature of the platform and its large support community provided additional knowledge security, ensuring the sustainability of the solution.

Conclusion

The Tactical Sales Support Microsite project for OLT Online Training highlights our capability to deliver comprehensive branding and digital solutions tailored to specific business needs. By leveraging the strengths of Squarespace, we provided a robust, flexible, and secure platform that supports OLT Online Training's sales efforts and enhances their corporate identity.

"The collaboration with Isoblue on our brand refresh project has really helped us refine how we communicate our mission to empower teaching professionals across the UK.

Isoblue's approach to our brand refresh was thoughtful and effective. What stood out was their grasp of our multi-layered audience - from teaching assistants and teachers to senior leadership and local authorities. Chris and Sue were brilliant to work with and really took the time to research and understand the complexities of our market, translating it into practical brand recommendations.

This was something that really stood out for us when looking for an agency to work with. Their proposal has given us a clearer way to present ourselves in the education sector, aligning well with our vision of inclusive classrooms."

Maria Buttuller, Marketing Manager, OLT